5 Essential Facebook Business Features 2018

Lydia Davis Uncategorized Leave a Comment

About the Author
Lydia Davis

Lydia Davis

- Community Manager at InGear Media

1. Setup Reminders for Holidays


Did you post at midnight this New Years Eve? Probably not. You were most likely enjoying a drink with family or friends while your apps took care of it. If you are responsible for posting the content for your business you have probably signed up to a tool like Hootsuite. Scheduling your content in advance with tools like this is essential to help you stay organised.

Your individual time constraints and resources will affect how much content you can create in advance. Someone who’s sole responsibility is to produce content may be a month ahead of their schedule at all times. But if you are a small business owner you may struggle to schedule more than 24 hours ahead.

Facebook can help. They now feature the option to add reminders through your Google Calender. To find it, go to your page, visit Settings and then click ‘Calendar settings’ from the left-hand menu.

This means you’ll always be reminded to update your page on days that are important to you. Reminders will also make sure you don’t miss out on upcoming holidays.


2. Change your cover photo to a video


Facebook now allows you to upload a video to your cover photo. This has huge potential for any business looking to attract followers to their page. Not only will a moving image likely catch the eye of users more so than a still image, but a video offers endless possibilities to show people exactly what your business is all about. Your cover image is the first thing people see when they click onto your page, so use this opportunity to stand out from your competition.

To add a cover video:

  1. Go to your profile page and tap your cover photo
  2. Tap Take a New Cover Video to take a new video or tap Select Profile Video to choose a video on your phone
  3. Record a new video or select a video already on your phone
  4. Tap Use


3. Broadcast live video from your desktop


If you haven’t experimented with Facebook Live yet, now is the best time to start. The most recent updates will give you much more control over your live broadcasts.

“Live is the best way to interact with viewers in real time. Field their burning questions, hear what’s on their mind and check out their Live Reactions to gauge how your broadcast is going.” – Facebook

You can now go live from your desktop computer; it used to be the case that you could only do this from your mobile. All you need is a webcam and you are set! To go live simply go to where you would normally compose a status and click “Start A Live Video”.

Another great update is Facebook Live’s creative tools. You can now add filters, themes and effects – giving you more creative ways to delight your followers.

Top Tip: Make sure to only go live when you have a strong connection.


4. Facebook Sound Collection

Sound is essential for some videos — it determines the mood and message of your content. Finding music and sound effects that are free to use is a complicated process, so Facebook have launched the Facebook Sound Collection. This new tool gives you access to thousands of sound effects and high-quality audio tracks from all over the world.

Because Facebook has complete ownership of these sounds, you can use them for free in any videos you create and share on Facebook and Instagram.

“Discover a mix of songs, vocals, noises, and instrumental tracks spanning genres like hip hop, pop, jazz, country, and more — and new tracks and effects will be added soon. With the collection, we’re also launching easy-to-use discovery tools so that you can learn about different artists, follow the ones you like, and browse sounds by genre, mood, length and vocals to find tracks you like for your videos.” – Facebook

Where to find it: Go to your page, select ‘Publishing Tools’, then select ‘Sound Collection’ from the left-sided menu.


5. Add automatic captions to video ads

When browsing Facebook on mobile, people want the choice to opt in or out of sound on videos. Facebook’s own research found that 80% of people react negatively when mobile ads play unexpectedly. This makes sense. If someone is browsing the platform in a public space and their phone suddenly pumps out loud sounds, they may may receive some unwanted attention or sharp looks.  

People tend to watch videos without the sound and depend on the captions to understand the message. Although you’ve always been able to manually add closed captions, Facebook can now automatically generate them.

NOTE: Automated captions are currently only available through Power Editor.

The set up:

  1. Wait for your video to upload, then click ‘Select’.
  2. Just under ‘Video Captions’, you’ll see a dropdown that says ‘Generate Automatically’.
  3. Once you’ve selected ‘Generate Automatically, you’ll see two more options. ‘Review’ manually or ‘Let Facebook review and add automatically’.

NOTE: It is always worth your time to review manually to ensure your captions are in sync with your audio.

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