About InGear
InGear is a UK-based specialist team helping automotive brands communicate with customers, teams and networks through learning, campaigns, media and live experiences.
Meet the team ↓Why InGear exists
InGear was founded in 2011, combining automotive experience with creative marketing and an understanding of how people learn.
That means we can write the learning, produce the video and animation, deliver the training and support the driving experience within the same project. You get a team that understands both the product and how to explain it.
Creative craft. Learning psychology. Automotive understanding.
Founder-led. Team-delivered.
Mackenzie’s background spans motorsport, performance driving, product training, marketing and learning design. He founded InGear to bring those skills together on automotive projects.
Our core team works with trusted camera operators, designers, animators, developers, trainers and drivers. We bring in the people each project needs and manage the work together.
Selected project results
Recorded figures from individual projects. See the case studies for the scope and context.
Volvo Roadside Assistance
modules in the learning pathway
Volvo SAF Expert
delegates passed in two months
Formula Woman
portal members
SCM Events
performance-car driver database
How we work
You work directly with the people planning and delivering your project. Our core team brings in trusted specialists as needed, with clear responsibility for the work and its next steps.
Principles in practice
We remember the brief, keep you informed and make the next step clear. You should not have to manage us to get the job done.
We take the work seriously and keep the conversation straightforward. Ask the question, pick up the phone and tell us what you think.
We care about the writing, the visuals and the details that make the work easier to understand and use.
We test new tools against the job they need to do. If they do not improve the work, they do not belong in the project.
Complicated project. Straightforward process.
